Fifteen examples: Steve's ideas first, then ours from the call. Google mixes and matches the lines, so these are the likely versions people will see. Nothing is live yet.
From Steve
Steve's ideas, fitted to Google's ad format.
1. Steve: the SC credit
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Sunburst Solar Solutionssunburstsolarsolu.com/sc-tax-credit/solar
SC Still Offers a 25% Credit | Curious If You Qualify? | Let Us Explain the SC Credit
Did you know South Carolina still offers a 25% state tax credit for solar? Caps apply. Curious if your home qualifies? Reach out and local owners Steve and Drew will explain.
Credit wording to check with your accountant
2. Steve: a choice
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Sunburst Solar Solutionssunburstsolarsolu.com/solar-options/sc
Choose Who You Buy Power From | Want a Choice on Your Power? | See What Your Options Are
Ever wanted a choice about who you buy electricity from? See what your options look like. Local SC owners show you your options in plain numbers. No pressure, no obligation.
3. Steve: earn some of it
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Sunburst Solar Solutionssunburstsolarsolu.com/dominion/solar
Dominion Has Your Business | Let Us Earn Some of It | Could You Be Paying Less?
Dominion Energy already has your business. Give us a chance to earn some of it. We just want the chance to compete for part of your power bill. See if we can help.
Google can limit the name Dominion in ads; backup version says "your power company"
4. Steve: paying less?
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Sunburst Solar Solutionssunburstsolarsolu.com/dominion/solar
Dominion Customers: Pay Less? | Get a Second Price on Power | See If We Can Help
Dominion customers: could you be paying less for electricity? See if solar is a fit. We can't promise savings for every home, but we'd like the chance to compete.
Google can limit the name Dominion in ads; backup version says "your power company"
5. Steve: not every home qualifies
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Sunburst Solar Solutionssunburstsolarsolu.com/free-assessment
Not Every Home Qualifies | Does Yours Qualify for Solar? | Call Today to See If It Fits
Not every home qualifies for solar. Have you ever taken a look? Find out if yours fits. See which programs your home may qualify for. A free check from local SC owners.
From us
6. Their line
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Sunburst Solar Solutionssunburstsolarsolu.com/charleston/solar
Fire Your Power Company | Charleston Solar Installer | Talk Directly to the Owners
Tired of rate hikes you never voted on? Make your own power on your own roof. Two local SC owners, 643 homes installed. Get a free solar assessment for your home.
Free Solar AssessmentMeet Steve and DrewHow the SC Credit WorksAreas We Serve
7. The fall bill
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Sunburst Solar Solutionssunburstsolarsolu.com/solar-cost/sc
It Wasn't Just the Summer Heat | AC's Off. Bill's Still High? | Free Power Bill Check
Power bill still high now the AC is off? It may be the rate, not the weather. Send us one bill. We'll show you what it would cost to cut the power company out.
8. Send us one bill
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Sunburst Solar Solutionssunburstsolarsolu.com/solar-cost/sc
Send Us One Power Bill | See Your Real Solar Cost | Charleston Solar Installer
Send one bill. We'll show you what it would cost to make your own power instead. Straight pricing, in writing, from Steve and Drew, the local owners of Sunburst.
9. The SC credit
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Sunburst Solar Solutionssunburstsolarsolu.com/sc-tax-credit/solar
Federal's Gone. SC's 25% Isn't | SC 25% Solar Tax Credit | See If Your Home Qualifies
The federal solar credit ended in 2025. SC's 25% state credit is still here. Caps apply. Local SC owners walk you through the credit and your numbers, with no pressure.
Credit wording to check with your accountant
10. Steve's line instead of "lease"
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Sunburst Solar Solutionssunburstsolarsolu.com/solar-cost/sc
Pay for the Power, Not Panels | Fire Your Power Company | Get Your Real Solar Price
Don't pay for the panels. Pay for the power they make, with increases capped at 2%/yr. Local SC owners, 643 homes installed. Get your price on a free solar assessment.
Needs your OK on how the plan is priced and the 2% cap
11. Be your own power company
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Sunburst Solar Solutionssunburstsolarsolu.com/solar-cost/sc
Be Your Own Power Company | Add Up 12 Bills. Then Compare. | Make Your Own Power in SC
A year of power bills is money gone for good. Put your roof to work instead. Send us one bill. We'll show you what it would cost to cut the power company out.
12. Sun City
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Sunburst Solar Solutionssunburstsolarsolu.com/sun-city/solar
Solar for Sun City Homes | Protect Your Retirement Budget | Talk Directly to the Owners
Rising power bills on a fixed income? Make your own power on your own roof. Steve and Drew, the local owners of Sunburst, walk you through it. No pressure.
13. Meet the owners
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Sunburst Solar Solutionssunburstsolarsolu.com/charleston/solar
Meet Steve & Drew, SC Solar | Local SC Solar Owners | Honest Numbers, In Writing
Work directly with Steve and Drew, the two local owners of Sunburst Solar. 643 homes installed. Book a free solar assessment and get your numbers in writing.
14. Your neighborhood
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Sunburst Solar Solutionssunburstsolarsolu.com/daniel-island/solar
Daniel Island Solar Installer | Beaufort & Charleston Solar | Local SC Owner-Operators
Solar for Daniel Island, Charleston and Beaufort homes, from two local SC owners. See what your roof could produce. Book a free solar assessment for your home.
15. Storm season
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Sunburst Solar Solutionssunburstsolarsolu.com/solar-backup/sc
Ready for the Next Outage? | Solar Plus Battery Backup | Fire Your Power Company
Storm season outages? Ask about pairing solar with a home battery for backup power. Two local SC owners, 643 homes installed. Free solar assessment, no pressure.
Only if you install batteries
Before these go live
A copy of the rate increase notice, so we can quote it accurately.
How the pay-for-power plan is priced, and whether the 2% yearly cap is in the contract.
Whether the 25% SC credit is only for customers who buy the system.
Your own lines. Whatever you'd say to a customer usually beats what we write.